Triple-A games harness the power of Look Designer 2.0 color technology to bring true cinematic look and feel for engaging gameplay experiences.

Hollywood, Calif., September 2, 2021COLOR INTELLIGENCE, the leading specialists in AI image processing, color management, color grading and film emulation technologies are proud to announce today that the latest release of Look Designer 2.0 has been successfully deployed on triple-A games. Look Designer uniquely blends advanced digital Color Management with conventional analog film laboratory techniques, where the fusion brings the analog way of photochemical image processing to Film and TV productions. The software is consistently harnessed by teams to accelerate workflows and unleash creative freedom to deliver stunning filmic visuals that accurately emulate the art of cinematic aesthetics.

Now the technology has seen integration to development pipelines of iconic game publishers and studios. Importantly, studios are able to integrate the end result in real-time gameplay without a significant impact on game engine performance and in a non-destructive way.

Dado Valentic | CEO | Color Intelligence: “We continuously see cross-over between cinematic storytelling and interactive gameplay – game studios are increasingly adopting the cinematic look and feel to evoke richer emotional reactions by gamers. We are excited to provide game studios an advanced solution which accurately emulates classic film processes inside a real-time game environment. We strive to bring the latest software improvements to Look Designer that are both time-efficient and creatively flexible which enables art directors and game creators to have intuitive, interactive workflows with full control of image processing to bring their ideas and visions to life.”

About Color Intelligence Look Designer

Available as a plug-in for DaVinci Resolve™ and integral to Colourlab Ai technology, Look Designer empowers filmmakers and creators with next-gen tools, whilst enabling creative freedom to produce unique cinematic looks. Look Designer accurately emulates the traditional process associated with film acquisition, development, scanning, and printing. It goes beyond a simple Film Emulation LUT with custom Subtractive Color CMY processing. Developed from the ground up, Look Designer software offers smarter tools and more efficient workflows for colorists, filmmakers, art directors and game creators to tap into the science of color and perception associated with traditional celluloid acquisition, resulting in stronger emotional connections between content and story. Look Designer is harnessed by creators in the fields of high-end feature film, episodic TV, commercials, game development and digital content production.

Look Designer 2.4 Highlights

• Ed Lachman Zones – inbuilt smart exposure settings
• Expanded Film Emulation library – quickly access and apply new film stock profiles
• Supports iPhone capture formats – HD, 4K, HD (PAL), and 4K (PAL)
• New cameras now support Z-Cam and Kinefinity
• New 3DLUT testing feature – quickly test and evaluate color calibration values before application
• Extended output and display formats – Netflix HDR, HDR10, Dolby Vision, Apple Pro Displays

Notable customers already relying on Color Intelligence products include Activision Blizzard, Axis Studios, CBS, Comedy Central, Disney, Electronic Arts, Inc., HBO, Moving Picture Company, NBC Universal, Univision, Warner Bros. Inc., and many more.


Look Designer 2.4 is integrated in Colourlab Ai and compatible with DaVinci Resolve™. Purchase licenses from the Color Intelligence website. Floating license subscriptions are available Monthly $24.00/mth, Yearly $249.00/yr, and Perpetual $490.00/yr. Alternatively, Look Designer and Grainlab are included free in the Colourlab Ai Pro Bundle monthly subscription, $49.00/mth. Sign up for your 14 day free trial version. Available for Windows, Mac, and Linux upon request. All product demos and tutorials available online.

All software product inquiries please contact:

About Color Intelligence

Color Intelligence are pioneers in the filmmaking world, with revolutionary color grading applications that leverage artificial intelligence to improve the color grading process. The company provides industry proven technologies – Colourlab Ai, Look Designer and Grainlab software. The solutions have since been deployed in the production of many television blockbuster franchises the likes of Game of Thrones, Exodus, Marco Polo, and Jack Ryan and rom-com movie Crazy Rich Asians.

Headquartered in Los Angeles, California Color Intelligence, Inc. technologies are the culmination of years of research into human color perception focusing on the impact that color has on our mind and emotions. The company is dedicated to transforming the tools and workflows used by content creators and motion picture professionals.

The company’s founders, Dado Valentic, Mark L. Pederson and Steve Bayes have over 80 years combined experience in professional motion picture post production and technology. The company launched with Angel investments from Steve Bayes and James Richings, the former owner and Managing Director of EditShare. The company completed an oversubscribed seed round in April, 2021 and is preparing a Series A round in Q4, 2021.

Prominent clients include Activision Blizzard, Axis Studios, CBC, Comedy Central, Disney, Electronic Arts, Inc., HBO, Moving Picture Company, Netflix, NBC Universal, Warner Bros., Inc., Univision, YouTube, and many more.

For more information please visit the Color Intelligence website.